Jesca Hermes is Content Strategist at Hament Group, shaping the firm’s voice across web, social, and investor communications. Jesca develops the end-to-end content pipeline—briefs, outlines, drafts, and approvals—covering website copy, quarterly investor letters, market notes, pitch decks, FAQs, and client education. Work is anchored to a Tanzania-first, Africa-wide lens, with clear plain-English style and consistent capitalization.
At Hament, Jesca builds data-driven editorial calendars (monthly/quarterly), maintains the house style guide, and enforces review workflows with compliance and portfolio teams. Deliverables include SEO-optimized Webflow CMS posts aligned to Hament’s blog standard (title, takeaways, action steps, and CTA), repurposed for LinkedIn and Instagram. Jesca manages on-page SEO (headlines, meta titles/descriptions, internal links, alt text), tracks performance in GA4/Search Console, and governs UTM conventions so campaigns map cleanly to analytics. For investor materials, Jesca standardizes disclaimers, version control, and sign-off records, ensuring every asset is accurate, compliant, and conversion-ready (e.g., CTAs to Client Login or Book). The result is clear, compelling content that builds investor confidence and supports Hament’s growth across the SADC region.
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Communication Skills
Problem-Solving
Passion for Helping
Cultural Sensitivity
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