Jesca Hermes is Content Strategist at Hament Advisory, shaping the firm's voice across web, social, and investor communications. Jesca develops the end-to-end content pipeline — briefs, outlines, drafts, and approvals — covering website copy, quarterly investor letters, market notes, pitch decks, FAQs, and client education. Work is anchored to a Tanzania-first, Africa-wide lens, with clear plain-English style and consistent capitalisation.
At Hament, Jesca builds data-driven editorial calendars (monthly and quarterly), maintains the house style guide, and enforces review workflows with compliance and portfolio teams. Deliverables include SEO-optimised Webflow CMS posts aligned to Hament's blog standard (title, takeaways, action steps, and CTA), repurposed for LinkedIn and Instagram. Jesca manages on-page SEO (headlines, meta titles and descriptions, internal links, alt text), tracks performance in GA4 and Search Console, and governs UTM conventions so campaigns map cleanly to analytics. For investor materials, Jesca standardises disclaimers, version control, and sign-off records, ensuring every asset is accurate, compliant, and conversion-ready.
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Communication Skills
Problem-Solving
Passion for Helping
Cultural Sensitivity
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